The University of Maryland is offering free online course on
Management of Successful Arts and Cultural Organizations. This course
will introduce you to a management theory called the Cycle which
supports thriving arts and cultural organizations.
This course is designed for managers, board members, funders,
students, and even patrons and enthusiasts of arts and cultural
organizations who are interested in learning how to build thriving arts
and cultural institutions around the world. The course will start on
March 5, 2018.
Course At Glance
Length: 6 weeks of study
Effort: 1-2 hours/ week
Subject: Management of Successful Arts and Cultural Organizations
Institution: University of Maryland and Coursera
Languages: English
Price: Free
Certificate Available: Yes
Session: Course starts on March 5, 2018
Providers’ Details
The University of Maryland is the state’s flagship university and one
of the nation’s preeminent public research universities. A global
leader in research, entrepreneurship and innovation, the university is
home to more than 37,000 students, 9,000 faculty and staff, and 250
academic programs. Its faculty includes three Nobel laureates, three
Pulitzer Prize winners, 47 members of the national academies and scores
of Fulbright scholars.
About This Course
What makes a successful arts and cultural organization? Led by DeVos
Institute Chairman Michael M. Kaiser and President Brett Egan, this
course will introduce you to a management theory called the Cycle which
supports thriving arts and cultural organizations. Learning from our
work with managers from over 80 countries around the world, the DeVos
Institute developed the Cycle as a simple, but powerful tool to assist
managers in their effort to respond to an increasingly complex
environment and propel their institutions to excellence.
The Cycle explains how great art and strong marketing can create a
family of supporters, who in turn help the organization produce the
revenue required to support even more great art the next year. The
Institute has seen the Cycle work in performing and presenting
organizations, as well as museums, arts schools, and other nonprofit
endeavors like service organizations, historical societies, public
libraries, university programs, advocacy organizations, botanical
gardens, and zoos.
Why Take This Course?
This is a free online course. Applicants can get a verified certificate.
Learning Outcomes
By taking this course, you will learn:
The importance of bold, exciting, and mission-driven programming in an organization;
How long-term artistic planning can help an organization produce this work;
How an organization can aggressively market that programming and the
institution behind it to develop a family of supporters – including
ticket buyers, board members, donors, trustees and volunteers;
How an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and
How an organization can reinvest that income into increasingly ambitious programming year after year.
Requirements
This course is designed for managers, board members, funders,
students, and even patrons and enthusiasts of arts and cultural
organizations who are interested in learning how to build thriving arts
and cultural institutions around the world.
Instructors
Michael M. Kaiser, Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
Brett Egan, President
DeVos Institute of Arts Management at the University of Maryland
How To Join This Course
Go to the course website link
Sign Up At Coursera
Select a course and Join
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